Angie’s Choice Catering is a premier catering service that offers gourmet, handcrafted meals for events of all sizes. Known for their culinary creativity and personalized service, Angie’s team needed a website that could reflect their brand, showcase their stunning dishes, and streamline the booking process.
Angie's Choice
As a local brand committed to provide the best culinary experience in Willis, Tx. Angie wanted a modern yet classy website to be in contact with her customers and speed her workflow.
With this vision in mind, we discussed the expectations with their team and find out the brand identity they wanted to achieve. Following creative discovery sessions, we were able to create a brand identity with a landing page that would keep both business separated but at the same time cohesively integrated.
Challenges
Angie’s existing website was not visually engaging and failed to convey the high quality and artistic presentation of their catering services. Customers struggled to find key information, such as menu options, event packages, and booking details. Additionally, there was no seamless way for potential clients to inquire or book services directly. To stand out in a competitive catering industry, Angie’s Choice needed a website that would captivate visitors, communicate their unique offerings, and convert leads into customers.
Our Approach
We worked closely with Angie’s team to understand their business goals and target audience, focusing on:
Visual Storytelling: We created a visually rich experience with professional images of Angie’s dishes and events to convey the artistry behind their work.
Menu Showcase: A dynamic menu page was designed to highlight Angie’s signature offerings, with categories for different event types (weddings, corporate events, parties).
Booking Optimization: We streamlined the booking process by adding a user-friendly inquiry form, allowing clients to easily request quotes or schedule consultations.
SEO & Mobile Optimization: The site was built with search engine best practices and designed for seamless functionality across mobile and desktop devices.
The Results
Since launching the new website, Angie’s Choice Catering has seen:
Increased Engagement: The average time spent on the site increased by 50% as visitors browsed menus and event options.
Higher Conversion Rates: The streamlined inquiry process resulted in a 40% increase in booking requests.
Improved Brand Perception: Clients frequently praise the site’s elegant design, which now reflects the high standards of Angie’s culinary services.
Client Testimonial
"The new website truly captures the essence of what we offer. Clients often mention how easy it is to find our menus and book services, which has made a noticeable difference in our business. We couldn’t be happier!"
– Angie’s Choice Catering.
Let's Collaborate
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